(S) Company anchor
Organisations with substantial content needs (nonprofits, universities, mission-driven companies)
(S) Persona anchor
Content leads and leaders, brand directors, communications teams
(P) Use case anchor
Transform organisations' entire content approach from strategy, through structures and systems, to delivery
(P) Alternative anchor
Non-specialist agencies, internal friction or ad hoc, reactive approaches
(P) Category anchor
Holistic, strategic content consultancy
Problem summary
Organisations struggle with fragmented content approaches: unclear identity and strategy, broken systems and poor execution, and teams lacking the tools and strategic clout to create sustainable quality content.
Argument 1
Argument 2
Argument 3
Sub-problems
Lack of organisational clarity
Organisations lack clear identity, purpose, and strategic content vision, leading to disconnected efforts and weak brand expression.
Broken systems and execution
Content is trapped in systemic tangles of unsuitable tools, producing fragmented user experiences and operational friction.
Insufficient team capacity
Teams lack documentation, governance, skills, and strategic know-how to consistently produce quality content.
Differentiation pillars
Organisational essence and strategy
Integrated systems and experiences
Team capacity development
Capabilities
We help organisations discover their true identity through purpose, expression, and relationships, then build content strategies that align with organisational goals and create unified direction.
We create bespoke content operating systems and content-first digital experiences that eliminate workflow friction and deliver coherent user experiences across all channels.
We develop team capabilities through beautiful documentation, comprehensive training, and ongoing support that builds sustainable content excellence within organisations.
Features
Essence
Purpose-expression-relationships model and organisational identity work
Strategy
Content audits and strategic planning and content vision development
System
Notion-based content operating systems and AI integration and workflow design
Experience
Content-first websites and multi-channel content products and editorial strategy
Know-how
Content style guides and team training and governance frameworks and ongoing mentoring
Benefits
Get crystal-clear organisational identity and content direction that unifies your team and creates authentic connections with your audience.
Eliminate content workflow friction and create seamless user experiences that make people stop and think rather than scroll past.
Build sustainable content capacity that improves over time, preserves institutional knowledge, and creates job satisfaction for content teams.
Differentiation summary
Contentious brings a holistic "content bakery" approach spanning organisational essence to team development, championing quality over quantity to help mission-driven organisations create content that truly serves their purpose and users.
Elevator pitch
"Contentious is a holistic, strategic content consultancy that helps content leads and leaders, brand directors, and communications teams in organisations with substantial content needs transform organisations' entire content approach from strategy, through structures and systems, to delivery.
"Organisations struggle with fragmented content approaches: unclear identity and strategy, broken systems and poor execution, and teams lacking the tools and strategic clout to create sustainable quality content.
"Contentious brings a holistic 'content bakery' approach spanning organisational essence to team development, championing quality over quantity to help mission-driven organisations create content that truly serves their purpose and users."